La Main Tendue Nord-Ouest
Human, digital communications for 143.ch
The needs
La Main Tendue Nord-Ouest provides anonymous listening on the 143 helpline, 24 hours a day, 365 days a year, through trained volunteers. In 2024, the organisation faced a triple challenge:
- Succession
- Image
- Sustainability
Volunteers were leaving and applications were no longer keeping pace; without renewal, the very capacity to answer the 143 helpline was at risk. The institution's image, perceived as solid but dated, no longer reached audiences likely to get involved. And after a financially difficult year, the sustainability of the model depended on relaunching donations.
Our approach
La Main Tendue has no in-house communications team—resources go to the listening mission. Thimoo positioned itself as a communications team: leadership sets direction and approves, we design, produce and distribute.
Deployment (Recruitment) A campaign deployed in collaboration with Canal Alpha on TV, cinema, radio and social media across five cantons, designed to bring qualified candidates to information evenings to become volunteers.
Design (Calendar) A digital operation designed to retain existing donors and reach new ones during the most favourable period. Every day, new content to discover.
Production (Partnership) A promotional video produced with C7 Pascal Crelier and HC Ajoie, shared on social media. The idea: take La Main Tendue beyond its usual channels and make it visible where new audiences naturally discover it.
Management (Production) Annual report, newsletter, social media, print materials, relations with regional media. Everything an in-house communications team would handle on a daily basis.
These results are the fruit of collective work. The La Main Tendue Nord-Ouest team feeds it with field knowledge. Regional media relayed the messages and helped extend the reach of recruitment well beyond La Main Tendue's own channels.
Volunteer recruitment campaign (TV & Cinema)
A volunteer recruitment campaign was developed to support listening capacity on the 143 helpline and ensure succession. Broadcast on radio, TV, cinema and social media, it highlights the reality of volunteer commitment and aims to attract qualified profiles to information evenings.
Solidarity Advent calendar (social media)
We designed, ran and published the year-end fundraising campaign for La Main Tendue Nord-Ouest. We named it the « Solidarity Advent calendar ».
Every day until Christmas, a new Advent calendar window was revealed on social media:
❤️ a message from a regional personality
📞 an excerpt from a caller or listener testimony
🤯 a striking fact
☝️ or a quiz about La Main Tendue
The goal? Highlight the power of speaking up, celebrate those who dare to call… and raise donations so the 143 helpline can continue to be there, day and night.
HC Ajoie partnership (awareness videos)
A partnership with HC Ajoie was set up to broaden La Main Tendue's visibility among new audiences and raise awareness about mental health. Six videos (produced by Pascal Crelier) were published and shared on social media.
Prêles (BE)
