Maison de Vessy

An immersive mobile game to welcome new apprentices

The needs

Maison de Vessy is a medico-social institution that welcomes people of AVS age, for temporary or permanent stays, whose state of health requires adapted assistance, support or care.

On the occasion of welcoming its new apprentices, Maison de Vessy wanted to offer a different experience, capable of helping them discover the institution, its professions and its values in a playful and memorable way.

To achieve this, Maison de Vessy imagined an adventure concept inspired by treasure hunts and escape games: a quest through an enchanted castle in search of a mysterious Elixir of Youth. Accompanied by Capitaine, a character embodying the institution's values, apprentices are invited to solve puzzles and explore the different spaces of Maison de Vessy. The goal was to transform an integration day into an immersive experience fostering discovery, collaboration and ownership of the institution's culture.

Our approach

Building on the narrative universe imagined by Maison de Vessy, we brought this adventure to life through the creation of its visual identity and the development of the mobile application.

We designed a graphic universe consistent with the concept, working on the visual atmosphere, illustrations, interface elements and various graphic codes to immerse participants in an experience that is mysterious, playful and warm at once.

The application accompanies apprentices throughout their journey, guiding them from one stage to the next through a series of puzzles spread across different sectors of the institution. Each challenge allows them to collect a symbolic ingredient of the Elixir of Youth: spirit, courage, health, time and joy. Behind this fantastical quest lies an essential message: true wealth lies in the freedom to be oneself and in the human connections that surround us.

We also developed a flexible solution allowing Maison de Vessy teams to manage and evolve the application's content to adapt it to future welcome days.

The result: an immersive digital experience that transforms the integration of new apprentices into a unique adventure, while playfully conveying the values and philosophy of Maison de Vessy.

A new typeface

We are pleased to present Cryptink, a new typeface designed for the needs of the project.

Cryptink is a unique handwritten font characterised by its raw, handmade style. It lends an enigmatic and mysterious atmosphere, perfect for invitations, treasure hunts, and any other project that calls for a cryptic touch.

The Cryptink font is available on Gumroad, for those who wish to download it and obtain a commercial licence.