Residence Solis
Loveresse (BE)
A new face for the residence
The needs
Foyer des Prés is a facility located in the heart of Loveresse in the Bernese Jura, housing a nursing home and a daycare centre. Young children and elderly people are welcomed under the same roof, exchanging many smiles or sometimes sharing small moments of life to experience tangible intergenerational bonds.
In 2024, the home entered a new phase by expanding its building. At the same time, it approached Thimoo to work on its communication strategy, redesign its visual identity and website.
A particular challenge for this redesign was the visual harmonisation between two entities: the nursing home and the daycare centre. Each has its own audience and identity. While one addresses an elderly audience, their families and staff, the other addresses young parents and children. However, a strong visual link between these two entities was desired.
Our approach
First, we started with workshops during which it became necessary to reconsider the names of the entities. For the home's new structure, we began a renaming process at the end of which the name "Solis" was chosen. Solis, meaning "sun" in Latin, symbolises the warmth and comfort offered to residents. The name "Crèche Tournesol" was retained. We also created a slogan "Des âges, des rencontres, des histoires" for both entities. We then focused on redesigning the logos. We chose a warm, versatile sans-serif typeface for both entities. For the colour palette, we drew inspiration from nature, highlighting the beautiful environment in which the residence is located. We opted for harvest yellow, brown and apple green. For the residence, we incorporated a rising sun symbol in the O of Solis. For the daycare centre, a sunflower petal icon completes the logo and the letters of the word "tournesol" are arranged in a wave to emphasise its playful, dynamic character. Finally, we developed a complete dual website hosting both the residence and the daycare centre. Each entity has its own home page, allowing information to be separated and optimal clarity to be achieved. Although the two pages share visual harmony through colour and typography choices, they differ, giving each its own identity
First, we started with workshops during which it became necessary to reconsider the names of the entities. For the home's new structure, we began a renaming process at the end of which the name "Solis" was chosen. Solis, meaning "sun" in Latin, symbolises the warmth and comfort offered to residents. The name "Crèche Tournesol" was retained. We also created a slogan "Des âges, des rencontres, des histoires" for both entities.
We then focused on redesigning the logos. We chose a warm, versatile sans-serif typeface for both entities. For the colour palette, we drew inspiration from nature, highlighting the beautiful environment in which the residence is located. We opted for harvest yellow, brown and apple green. For the residence, we incorporated a rising sun symbol in the O of Solis. For the daycare centre, a sunflower petal icon completes the logo and the letters of the word "tournesol" are arranged in a wave to emphasise its playful, dynamic character.
Finally, we developed a complete dual website hosting both the residence and the daycare centre. Each entity has its own home page, allowing information to be separated and optimal clarity to be achieved. Although the two pages share visual harmony through colour and typography choices, they differ, giving each its own identity
Visual identity
Before
After
Website
Solis residence home page
Crèche Tournesol home page
Carefully crafted derivatives
In addition to the logos and website, the home asked Thimoo to create various visuals. For the double inauguration of the home, a flyer was produced with the new graphic line. In addition to the logos and website, the home asked Thimoo to create various visuals. For the double inauguration of the home, a flyer was produced with the new graphic line.
A graphic guide was created for the home so it can support its new identity and ensure visual consistency for both identities.
